The marketing of franchises has become increasingly competitive the last few years. No longer are pretty folders and collateral materials enough. It is imperative to have a comprehensive web marketing strategy combined with print materials, advertising and industry exposure. Just spending money on advertising alone is not the answer.  A well thought out, carefully crafted, synergistic advertising, sales and marketing program is the only thing that separates the winners from the others in an increasingly crowded market.

Franchise Development encompasses everything from the drafting and filing of all necessary franchise documents to the creation and implementation of the marketing materials and internal business processes. Our goal is to give our clients / franchisors a realistic idea of the initial and ongoing investments necessary to grow and manage their brand. BTG Franchising has the industry contacts and resources to handle franchise development efficiently and cost effectively.